If your Facebook feed is anything like mine, you are seeing more and more of your friends and family taking what’s known as the Ice Bucket Challenge. But, is the #icebucketchallenge going too far?
I get it…It’s all for a good cause. Although to many it may come as a surprise that the effort to raise money came as an afterthought to dumping ice cold water on your head. Afterall, you don’t need an ice bucket to donate money to any cause.
On top of that, I’m not really learning much about ALS by watching people waste water and ice. (I do, however, wonder how many of my ice bucket challenge supporters also ironically speak out about wasting water and how spoiled America is to the rest of the world to be able to play a game like this.)
And, not that it’s any of my business, but some might not even be donating money. They may simply view the challenge as a challenge to dump ice water on their heads and post it to social media rather than a challenge to raise money and awareness.
Those that accept the “challenge” are supposed to either donate $100 to the fight against ALS or dump water on themselves. So, am I to assume that a person posting a video hasn’t donated anything?
If you’re confused, you’re not alone. It’s hard to decipher what one has to do with the other, or how either one of these tasks is really a challenge. To top it off, people are changing the challenge. Some say donate $10 and dump water on your head.
It is safe to say that a significant amount of money has been raised for the ALS Association through this trending phenomenon, but I wonder how many people watching these videos even know what the acronym stands for, let alone, what the money is used for.
Seeing this take place day after day on my social media feed makes me wonder if we’re not taking things too far?
Although it is a much safer physical challenge to post, my first thought was that of the fire challenge, in which several teens challenged one another to light themselves on fire. Needless to say, death can occur from such nonsense.
On some level, I feel like the ice bucket challenge is the grown-up version of this, granted…with good intentions attached, and much, much safer.
So…what do I mean when I say it may go too far?
I see something wrong with having to challenge others in a public format to pony up dough to a cause or do something physical to themselves as a sort of penance for not donating.
I wonder why we are giving each other accolades for behavior that is unrelated to the supposed focus of the challenge.
I question why we are a society that has developed an innate need for public praise and adoration.
What happened to doing the right thing just because it’s the right thing to do?
What happened to doing this regardless of who notices?
This entire thing leaves me pondering three things.
What will other organizations have to come up with to get people to notice them and donate to their cause?
Will anyone ever post a challenge on a public format that will spread so quickly for so long that simply challenges people to be more considerate of those around them? No money and no ice water involved?
And finally, Will my own children always expect public praise for doing (or possibly not doing) things because that’s just how it was when they were growing up?
What do you think of the Ice Bucket Challenge?