How To Create A Media Kit In PicMonkey (And A Free Template!)
I am so excited to have a guest post today from Becca Ludlum! I was introduced to her when I was first creating Learn Like A Mom and she has been such an amazing resource ever since! I call her a blogging queen! I can also say that I strongly recommend her services! She is one blogger that I subscribe to because I don’t want to miss all of the great information she provides through My Crazy Good Life!
Now, let’s see what Becca has to say about creating a media kit using PicMonkey!
PicMonkey is an awesome tool for bloggers. Among many other things it allows you to create graphics, add watermarks, and make edits to pictures. There are tutorials all over the web for creating blog headers and buttons, pinnable images, and more. Today, let’s talk about media kits.
A media kit is a visual resume–it’s the perfect tool for bloggers to send to brands they’d like to work with. Creating a Media Kit on your own can easily get overwhelming. In addition to creating a bio for yourself and your blog, you’ll need to pull together your blog and social reach numbers, and maybe even some rates that you’ll be charging for sponsored content and ambassadorships. When you’re all done with that, you’ll have to make it look presentable. If you don’t have knowledge about using Photoshop, you’ll need a service like PicMonkey to help.
Here’s an example of my media kit, for reference.
Here’s how to create a media kit in PicMonkey. I’ll be showing you how to do this in the free version of the program, though, I truly think the paid program features are worth the $30/year upgrade!
1. Create a background. Do this by heading to PicMonkey.com and clicking Design.
2. Resize your background. You’ll see a blank white image. This is your Media Kit base. On the left, click the cropped square to get to your Basic Edits screen and then resize your image to 1550×2006 pixels, which is roughly the dimensions for an 8.5×11 piece of paper.
An alternate to steps 1 & 2 is to use a pre-made template. I have one available here if you’d like to download it and use it to create your media kit.
3. Choose a pattern by clicking the Pattern button and finding something you like. Adjust the Fade slider to tone it down a bit. You can also find digital paper to use as a background. I find a lot that I like to use on Etsy.
4. Click the Butterfly, then click Geometric to add a rectangle and separate the content a little bit. As shown below, use the circle in the Overlay box to change the color and resize the rectangle by dragging the corner of the box.
5. To add text, click the Tt, choose a font, and type. I like to use the skinny rectangle area for my personal bio and extra information about me. Get creative here! Use your blog’s colors to customize your titles and text, and even the font!
6. You can add a photo to your Media Kit by clicking the Butterfly, then clicking Your Own.
7. At this point, you have the information in your Media Kit that will not change. Your blog and your bio. You’ll want to save a version of this so that when you want to update your social media numbers and add brands they can be easily updated without recreating your entire Media Kit. Call it something like “Media Kit Base.”
8. Have you worked with brands before? Adding their logos to your Media Kit is a great way to get the attention of the representative who is viewing it. If your media kit background isn’t white, you’ll have to find logos with transparent backgrounds. This is sometimes a pain. I start by doing an image search for “Brand Name Logo Transparent” and “Brand Name Logo .png.” When you click the image, you’ll want to see a checkered background behind the image like this:
If you can’t find transparent logos, that’s ok. Use a white background for your media kit and play with the rectangle area you just created. Change the color or add a pattern to it.
9. Time to add your social media information! Facebook and Twitter are must-haves for a blogger, in my opinion. Add your URLs and how many followers you have for each social network you list, and try to update your numbers every month or two.
At this point, you should have something similar to this, depending on the colors and backgrounds you picked out. Don’t forget to add your name and your blog name, and even your blog header if it fits.
You may choose to add a list of services you can be hired for and your rates. This information should be kept on the “blog side” of your Media Kit.
Before sharing this with brands, you’ll want to resize your Media Kit. Right now it’s a good quality to be printed, which makes for a very large file. I usually resize mine so the largest side is 800 pixels, which is a reasonable file size to email someone.
I’m Becca Ludlum, and I am excited to be here at Learn Like A Mom today. I am thankful to have met Anna about a year ago when I helped her set up this blog. We have since become friends, and I love watching Learn Like A Mom grow! She invited me here today as part of my book launch tour. As a blogger and blog mentor I’m often asked how to start, grow, or monetize blogs. I decided to write Everything But the Posts: Tips, Advice, and Templates From A Blogger Who Has Been in Your Shoes to help bloggers who want to create or grow their blog. I’d love for you to check it out!